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One of the benefits of the strategy will be an enhanced financial strength that will enable the new organization to pursue growth opportunities while continuing to invest in its current business. They will also look to drive additional restaurant and diner value by combining their services and products.

The companies will combine their complementary restaurant and diner networks to enable diners and companies in more than 500 cities across the United States to order from more than 20,000 local takeout restaurants. “Also, we have complementary mobile technologies, from Seamless’s award-winning iPad app to GrubHub’s innovative Track Your Grub technology,” she said. “Our diners are increasingly moving towards mobile platforms,” said Abby Hunt, public relations manager at GrubHub, Los Angeles. In 2012, the online and mobile platforms of the two organizations sent approximately $875 million in gross food sales to local takeout restaurants, resulting in combined revenue over $100 million. Both companies focus on making it easy for consumers to place online orders with local restaurants, with mobile growing quickly parts of their businesses.